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Combining a great book with smarter marketing to identified audiences can result in ongoing and residual sales authors of a poorly written book won’t receive. Positive word of mouth creates ripple effects, helping to reach more members of the audience than done alone. Books that don’t generate the “PWOM” cause authors to work much harder for each sale, and will result in dead-end sales.

How to Promote a Book

Book marketing and promotion isn’t rocket science, but should be intentional and time-intensive. The better an author knows their product and its audiences, the easier it will be to outreach to readers and generate sales.

How to Promote Your Book

A book’s DNA is different than other published products created. Identifying what makes the book unique in the marketplace will help to determine who will most benefit from book promotion. Knowing to whom to sell your book to makes marketing tasks easier and more target-specific. Putting together a plan of action with defined steps and tasks can lower the intimidation level. The more intentional an author is, the more comfortable they are with the steps to increase activity as sales and successes occur.

Book Promotion is a Marathon and a Tapestry

When an author are ready to sell their book, they will want to choose the book publicity, marketing, and promotional support services to fit their product, platform, and goals. Redbrush offers guidance and marketing services to help indie authors and publishers reach their identified goals and audiences. Don’t expect book marketing to be quick. Anticipate re-tracing marketing steps for several years.

Promoting and marketing an indie published book will take time. Plan time every day seeking new avenues to share information about the book topic and platform. Use browser alerts to inform you of related news or online posts about your book’s topic and related subjects—even competing authors. Schedule time each day or a few times a week to outreach to sites, bloggers, organizations, and other authors to build a network of information and contacts. Keep your own blog and website up to date with new content. The more current you keep your website and blog, the more people will find you through their browser searches and their own online connections.